Did you know that companies with an active blog see 55% more traffic to their websites? This may be because blogs end up giving websites 434% more indexed pages and 97% more indexed links in search engines. B2B companies that post regularly also generate 67% more leads per month, further increasing sales, which is why it's no wonder that 91% of all B2B marketers use content marketing! A total $118.4 billion will be spent on content marketing, video marketing, and social media efforts in 2013. Businesses simply can't afford not to blog!
Content Marketing and Social Media
Interestingly, content is one of the top three reasons people give for following brands on social media. Since social media and blogs reach eight out of every 10 U.S. internet users and account for 23% of all the time spent online, there's a good chance your content gives many people across the country a reason to follow you. In fact, 68% of consumers spend time reading content from brands they are interested in, making content marketing all the more worthwhile. 90% of consumers feel custom content is useful to them and 58% of consumers trust brands' editorial content. For this reason 90% of organizations use content marketing to reach new audiences. Having interesting content can set your business apart from the competition. And, if you're looking to get into content marketing yourself, remember to always think visually when it comes to sharing on social media; include rich media like photos, videos, presentations, and infographics.
TIP: Articles with images get 94% more views!
What type of content marketing is most effective for you? Do you have a content marketing plan?